UX in Fintech
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UX Desinging & research
UI design
In this project the BOB app's passbook redesign will boost user engagement, cut support costs, increase cross-selling, provide a competitive edge, drive digital adoption, and strengthen the brand. Ultimately, it will enhance customer loyalty and revenue growth.
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The redesign approach involved:
Business Impact of Redesign:
- ncrease user engagement through improved usability and clearer transaction information.
- Reduce support costs by eliminating confusion around graphs and filtering.
- Enhance cross-selling opportunities through better spending insights.
- Provide a competitive advantage against other banking applications.
- Increase digital adoption and reduce operational costs.
- Strengthen brand perception through consistent design and improved user experience.
For more Information of the project please contact me - Thank you😊
